Feature case study
GSK Voltaren Global Digital Accelerator
Building digital capability...
Partnered with the client and BCG to create and run three high profile workshops under a global "Digital Accelerator" program to combine teaching and hands-on doing to address digital capabilities and ways of working.
The program was structured around 3 workshops that focus on building Voltaren's approach to digital campaigns and embedding best practice.
Workshop 1: Enhance the connection brief and refine their digital strategy for the campaign.
Workshop 2: Detail the digital global toolkit for campaign and always on content, which included persona development, content strategy and market clustering frameworks.
Workshop 3: Ways of working & codification.
“Without a doubt, Mona is one of the brightest and most thoughtful strategists I have ever met. With high levels of curiosity and emotional intelligence, she looks at problems from angles you wouldn’t expect, and works in a collaboratively fashion with creatives and clients to bring winning ideas into the world.
Mona’s strategic abilities are enhanced by the fact she is a driven yet down-to-earth leader. Her inclusive and evidence-based approach galvanises teams and quickly turns problems into exciting opportunities.
Anyone that works with her should count themselves lucky.”