Feature case study
Dole.com: Content and User Experience Strategy
Overview: Creating a new digital operating model for Dole.
Client brief: Reimagine Dole.com to help position Dole as a leader in nutrition research and in fresh fruit and vegetables.
Insight: People today are embracing a healthy lifestyle with a DIY mindset as they take on ingredients as only a starting point.
How can one make it their own if the inspiration isn’t flexible to adapt to their needs and tastes?
The opportunity: Provide consumers with flexibility to shape content in a way that is meaningful to them in how to use food and ingredients differently.
Experience proposition: Discover health, your way.
Content Platform: You+ Dole.
Beyond the brief: Dole came to us with a brief to redesign and develop their website. What they got in return was a new way to communicate their value to consumers and retailers through a unique platform that connected consumer needs with Dole's existing but under utilised assets.
“Mona is the future of strategic planning. She’s a design thinker at heart with the formal training to back it up; something that’s extremely rare in the agency world today. I’ve had the great pleasure of watching her decode complex human and business problems and brief creative like it’s 2016*.
She’s an omnivore of creative and strategic intelligence.”
*Robert provided this testimonial early 2016.